Motif

We're Motif, previously known as Network Research. For the last quarter of a century, we've been committed to understanding the customer experience, which is vital to us. We help businesses build profitable relationships with their customers, and we're one of the biggest independent insight agencies in the UK.

We're seeing a new trend now, focusing on the essence of customer loyalty. We believe understanding, identifying, and analyzing customer loyalty is becoming more and more crucial for brand success.

To help our clients grasp the concept of loyalty, we use our unique Loyalty Framework. This framework is sturdy enough to decipher what loyalty really means for their business. We use our expertise in customer experience to identify the factors that encourage loyalty. We interpret these factors and convert them into practical insights so our clients can start to utilize customer advocacy in their business operations right away.

Motif operates in various industries from financial services, healthcare, and technology to utilities, consumer goods, and brand and communications.