Iris

Iris is a global Participation Agency that empowers brands to achieve exponential growth through the transformative power of participation.

Comprising over 1,000 experts across 14 international offices, Iris leverages its data-driven approach to connect brands with their target audiences in a profound and impactful way. By harnessing the collective wisdom and influence of individuals, the agency creates innovative campaigns that resonate with consumers on a personal level.

Iris's commitment to participation extends beyond traditional advertising, encompassing a holistic approach that includes:

- **Social listening and analysis:** Identifying emerging trends and consumer insights through comprehensive monitoring of online conversations.- **Community engagement:** Cultivating loyal brand advocates and fostering meaningful connections between brands and their audiences.- **Influencer marketing:** Collaborating with trusted personalities who align with brand values to amplify messaging and build credibility.- **Content creation:** Developing engaging and shareable content that captures audience attention and drives action.- **Experiential marketing:** Creating immersi... Read more